ATM System, a renowned technical partner for the television, film, and event industries, has made a significant investment by purchasing 150 units of professional moving head lighting fixtures ROBE lighting iFORTE. This decision confirms the company’s strong market position as a leader in technological solutions and is further proof of its continued growth and expansion in Poland and across Europe.
Who is ATM System?
ATM System has been operating for over 23 years as a trusted partner for television, film, and event productions, offering comprehensive technological and equipment support — from equipment rental and event production to full production services. The company consistently supports projects both in Poland and on European markets, delivering state-of-the-art technologies and a highly skilled team of experts ready for any production challenge.
ATM System stands out thanks to its extensive infrastructure and a team of more than 200 specialists, delivering hundreds of projects every year — from sports broadcasts and concerts to top-tier film and television productions.
Why was ROBE lighting iFORTE chosen?
The decision to invest in ROBE lighting iFORTE fixtures was made after numerous tests and detailed comparisons with other devices available in this market segment — evaluating performance, durability, and versatility of use. Why did ROBE lighting iFORTE ultimately stand out?
iFORTE – a leader in its class
ROBE iFORTE is one of the most advanced and versatile products in the ROBE Lighting portfolio — designed for demanding indoor and outdoor applications. The fixture combines extreme light output, extensive effect capabilities, and high resistance to weather conditions, making it ideal for concerts, broadcasts, open-air performances, and large-scale outdoor events. iFORTE offers, among others:
All of this makes iFORTE one of the most versatile, durable, and highly regarded fixtures in its class — not only in Poland, but also internationally.
Industry recognition and awards
Industry professionals emphasize that iFORTE “is quickly becoming an industry standard, much like previous iconic ROBE products,” offering features expected by lighting designers and reliability highly valued by rental companies.
For its innovation and outstanding technological achievements, iFORTE has been honored with the prestigious Parnelli Award for Indispensable Lighting Technology at the Parnelli Awards gala — one of the most recognized awards in the live entertainment production industry. This confirms the product’s strong international recognition among professionals.
Warehousing and logistics – another step in ATM System’s growth
Investing in such a large number of fixtures also requires advanced logistics and dedicated warehouse space. ATM System continues to expand its warehouse facilities dedicated to stage and technological equipment, enabling fast distribution and efficient preparation of devices for projects across Europe.
Modern warehouses and logistics processes allow for efficient preparation, servicing, and support of even the most demanding productions — from concerts and festivals to sports broadcasts and film productions.
Summary
The decision by ATM System to invest in 150 units of ROBE lighting iFORTE is not only the purchase of top-class equipment, but above all a strategic move aimed at developing the company’s technological resources and strengthening its market position. The choice of technology that combines performance, functionality, and resistance to harsh conditions confirms that ATM System continues to raise the bar for service quality and production standards — both in Poland and throughout Europe.
